Friday, 26 October 2007

OXCRAM. Oxfam cram it all in.



It seems at last the fickle attitude of today's society has done do gooders a favour. Ten years ago, charity shops were way out. Leaving terrifying visions of brand-less tat surrounded by teapots, miss-matched sherry glasses and endless biographies of would-be celebrities in the minds of the young. A place your granny would drag you too, much to your dismay.

Now however, after the ethical revolution and revival of retro and bargain based bagging, charity shopping is on the radar. The urban Shopping myths, 'Someone actually found a Chanel handbag in help the Aged in Chorley' (who is this girl!?) do help.

With this recent revelation the bargain havens are facing inflation. The sweet, kind hearts who raise money and awareness acquired some business sense, and are marking up accordingly. It's no longer just a jumble sale but somewhere to seek out real fashion. A Jaeger suit wont go mistaken into the three quid bin.

The world renowned Oxfam are taking this new found street cred to another level completely. Oxfam Unique is a charity shop with items specifically selected for a younger, edgier market. There is of course Oxjam, events arranged by anyone who fancies doing musical related fundraising and their association with the likes of Emergency Breaks allowing them to penetrate musical psyches. Going further still they are getting involved with aspiring designers with a scheme encouraging recycling and customising. All these are big steps to ultimately make helping their epic mission accessible and fun.

You can but tickets for the WTF show at Oxfam Wigan and learn all about their world wide mission from improving education in Ghana to supporting victims of conflict in Sudan, at the WTF show itself.


PS. All charity shop dedicates; be careful with blouses, dreaded granny sweat NEVER washes out.

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