Fresh from LFW the Environmental Justice Foundation hot footed down to Manchester to spread some words about 'The Cotton Campaign' and in the meantime flog some T-shirts. Ever see the picture of ethical goddess Miss Lily Cole wearing a Katherine Hamnet 'Save the World' T-shirt? Well that's them. Luella, Christian Lacroix and northern soul Betty Jackson all designed t-shirts for the campaign which, at £30 a pop, were flying off the rails. They're raising awareness about a very poignant issue in fashion, cotton is the rudimentary material in the business of making clothes (What would we do without denim, really?) Therefore the high demand and the nature of it's production leads to child labour and pollution of the environment with pesticides and poison. This activity is all rife in central Asia, specifically Uzbekistan.
Their t-shirts are 100% organic and fairly traded cotton and look hot with some colour me beautiful shorts and a pair of high tops. To read more about their mission and how you can 'Pick your cotton carefully' go to www.ejfoundation.org otherwise catch the limited edition t-shirts on the catwalk at 4th of Dec WTF fashion show.
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